Thursday 25th April, 2024
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03:20 PM
Auditorium 2
BACKGROUND
Becky often shares her startup story, a dream of a young girl wanting to follow in her Dad’s steps to start a business one day. When the opportunity presented itself, fed up with her current role, with the support of her mum and dad and just £3,000 initial investment Becky started Reflect Digital at the age of 24.
Over the years Becky has been fortunate enough to work with brands of all sizes from startup tech businesses that have scaled to multi-million-pound entities to Tottenham Hotspur Football Club. In 2019, Becky and Paul guided Reflect Digital into joining the LAB Group, a fantastic opportunity to make Reflect Digital more unique and to add a new USP, understanding human behaviour, something Becky has always been interested in.
Over the years Reflect Digital has accumulated quite the trophy cupboard, Becky has personally added to this with a Young Entrepreneur of the Year award at the KEIBA’s in 2016 and more recently Agency Leader of the Year at the 2019 Wirehive 100 Awards.
Becky has a passion for all things digital, work-life balance and a real focus on developing young talent and increasing the digital industry’s visibility to students.
BECKY'S EXPERTISE
Digital is evolving, faster than many people can keep up with. With Becky’s wealth of experience and the Reflect Digital team’s knowledge, Becky equips businesses and gives them the confidence to embrace digital and create impactful campaigns. From gamification to agency leadership, Becky has delivered talks across the globe at leading conferences and summits. Becky’s talks are always focused on audience takeaways, ensuring that everyone in the room can take something away they can implement easily.
Gamification
Becky and the team have run a large variety of gamification campaigns over the last 5 years and therefore Becky has a great story to tell around what works, what doesn’t and the keys to successful gamification. Becky’s gamification talks always leave the audience full of ideas and clear on next steps for their gamification journey.
Agency Leadership
Becky is incredibly passionate about driving Reflect Digital forward and putting the team first. Reflect Digital introduced a 4-day week to challenge the norm and offer a flexible structure. Becky is extremely open and honest and loves sharing her journey to help others.
Work culture and wellbeing
Becky is committed to looking after the team’s mental health and wellbeing, and ensuring there is a great work-life balance. Happy, healthy staff really do deliver better work and Becky is keen to share her knowledge to help put culture and wellbeing in the top priorities for more businesses.
SEO
Reflect Digital are experts in search and Becky often delivers talks sharing the innovative work the agency is doing to stay ahead of the algorithm changes and to ensure SEO is not siloed and instead seen as a holistic part of marketing with humans at the centre.
PPC
Reflect Digital use their expertise in human psychology powered with AI technology to supercharge growth on paid advertising activities. Becky has delivered a number of talks on this subject, sharing proven methodologies to increase paid media return on investment.
Women in business
Becky is proud to be a female entrepreneur in the tech landscape and hopes to inspire other women to harness their dreams in digital. Becky is keen to share her journey to help inspire others and in particular working with young women to ensure they realise their potential is endless.
Career Mentor
Empowering the young people of today is so important when it comes to closing the digital skills gap, Becky is heavily involved with local schools, colleges and universities, this is a real passion of hers. Demonstrated by the creation of Aspiration Digital, an annual digital careers conference.
