Content calendars and marketing calendar templates can be super helpful for keeping your marketing activity focused, and timely while giving you the birds-eye-view you need to foresee gaps in the schedule.
Last year we scrapped our previous marketing calendar in exchange for something that gives you the tools to create a completed personalised editorial plan for 2023, built with your target audience in mind. It's no longer enough to create a generic plan around national holidays and awareness days - it can feel generic or salesy. Instead, every piece of content you create should have a clear so what - as in, why are you sharing this? What are you telling people and what do you want them todo?
However, you might still find these useful:
With all of the above said, we've provided you with a template to encourage your own personalised planning for 2023. The blank calendar will help you think about content across multiple channels and reduce the chance of producing content for the sake of content!
We often forget why we’re creating content and that our target audience is made up of people. This is why using personas as part of your marketing strategy is so important. They help you put human behaviour, thoughts, feelings, challenges and intent behind your audience, allowing you to plan content that resonates with them.
This process will also allow you to focus on specific areas at different times of the year, rather than trying to do everything all at once. For example, you might choose to focus on one service in the first month, creating lots of content in one area, and then using the next for another service