Are you looking to level up your organic search in 2024 by incorporating link-building into your SEO strategy? You’re not the only one! Recent online searches show:
If you want to leverage the power of backlinks and stand out from your competitors, you need to know how to gain the highest-quality backlinks possible. What do we mean by high quality? Your backlinks need to be:
If you are paying for backlinks that are spammy or on irrelevant websites, this could negatively impact your website’s rankings on the SERPs! So, let’s look at 5 strategies you can use to gain high-quality backlinks for your website.
Our first strategy for building a high-quality backlink profile is, arguably, our easiest one because the hard work has already been done for you! The chances are, that your brand will have been mentioned by other websites already, but your website may not have been linked to. You could expect to find your brand mentioned in:
Once you’ve identified your unlinked brand mentions, what next? It’s simple, reach out to the publication or business that runs the website and ask if they could include a link to your website!
When asking for a link:
If you monitor your brand mentions regularly, you’ll be able to notice any unlinked mentions as soon they come in!
Another way that you can gain high-quality backlinks is through Reactive PR. You might be wondering, what does Reactive PR involve? By monitoring the news cycle and staying up to date with the latest trends, you have a unique opportunity to provide your expertise to journalists when they need it, gaining both coverage and backlinks.
An example of successfully leveraging Reactive PR can be seen with Pet Insurance provider Everypaw Pet Insurance, following a viral TikTok trend we collaborated on an idea whereby their in-house vet offered her expert opinion on the trend and spoke out about its dangers. This led to 39 pieces of coverage and 29 backlinks from authoritative and relevant publications:
When using Reactive PR to gain backlinks, be sure to:
If you want to gain backlinks from other websites, whether they’re media outlets, industry publications or any type of website, you need to be offering something that no other website is able to offer - you won’t be linked to by authoritative, reliable websites for no reason.
This is particularly crucial if you’re running an outreach campaign because you’ll be pitching to publications that receive hundreds of campaigns every day. If yours doesn’t stand out or offer something valuable, you will be overlooked for another campaign.
So, how can you get the attention and, most importantly, backlinks from other websites? Create a detailed, useful resource that has been informed by data. According to the behavioural principle ‘payment for effort’, people are more likely to place higher value on services if they see the amount of effort put into them. By following this logic, publications are more likely to showcase your resources and link to your website over your competitors if they can see you have put in the most amount of effort and detail.
Examples of resources you could produce include:
Want to see a useful tool in action? We have created a SERP simulator tool to help businesses ensure their meta titles and descriptions are optimised for SEO:
Reactive PR and useful resources are both fantastic ways to secure coverage and gain vital backlinks, however, this only works if the publications you’re getting links from are relevant, high-quality and trustworthy.
What do we mean by this? Firstly, if you’re gaining backlinks through an outreach campaign, the publication you’re gaining coverage from should be relevant to your business. For example, if you are a charity that has released an infographic about increasing donations, getting coverage in a gardening magazine isn’t relevant to your website or your company as a whole. This has several implications:
Alongside being relevant, your target websites need to be authoritative and trustworthy. As we’ve mentioned, backlinks indicate that your page is relevant, can be trusted and, ultimately, worth displaying to users. Therefore, the more reliable and authoritative the websites linking to your pages are, the more powerful the backlinks.
How can you tell whether a website is trustworthy, relevant and authoritative? Use Majestic SEO, which gives every website a Trust Flow score and Citation Flow score. TF measures how trustworthy a page is based on the quality of its backlink profile, while CF measures how influential a page is based on the backlink profile. The higher the scores, the more relevant, powerful and reliable a website is deemed to be:
Want to learn more about the importance of targeting relevant publications, and how to increase your own website’s Trust Flow and Citation Flow? Take a look at our recent blog about how to build trust through Digital PR campaigns.
Our last strategy for building high-quality backlinks is to take inspiration from your competitors. We all know that understanding what your competition is doing, and how they’re doing is vital in every aspect of your business, and it’s no different when it comes to building your backlink profile.
How can a competitor analysis provide insight?
Digging deeper into your competitors may give you inspiration for your next outreach campaign, help build your next press list, or give you confidence in your own backlink profile, depending on what you find!
The biggest question is, how can you find out what your competitor’s backlink profile looks like? Once again, Majestic SEO can support you with your competitor analysis:
When using Majestic SEO to conduct a competitor analysis, we suggest that you:
By gaining high-quality backlinks for your website, you are proving to Search Engines and users that your pages are relevant, authoritative and trustworthy. As a result, your pages may be more likely to rank well on the SERPs and be seen by more potential customers. To gain the highest-quality backlinks possible, you need to:
Do you want to unleash the power of outreach and link-building? Our Digital PR experts are here to support your business with leveraging backlinks to improve organic rankings and brand awareness, as part of your wider SEO strategy. Get in touch with us today to find out more about how we can help your website level up its backlink game!
Wordsmith Morgan joined the Reflect Digital team fresh out of University and is learning about the world of digital marketing while supporting the SEO team with highly engaging content. With a background in website administration and social media, she also brings a broader perspective to her clients.More about Morgan