In short, the day consists of a number of speakers in different rooms, discussing various SEO and PR related topics. Attendees can choose a slot, listen to their talk and ask any questions they feel relevant. Between these talks, visitors have the opportunity to look around stands, where representatives from digital marketing tools and other companies share their knowledge and give out lots of freebies. It’s an opportunity to network but most importantly learn something new.
The event is quite crowded and can seem overwhelming at times given the amount of knowledge you take in, but it’s totally worth it! Listening to industry leaders share their advice is a fantastic learning opportunity for even the most experienced SEOs - so make the most of it.
Everyone at Reflect digital decided to visit the areas they were most interested in, and because of this, we managed to attend a diverse range of different talks. I listened to 4 speakers throughout the day- here’s how it went…
10:00 am: Technical SEO
As a newbie to the industry, I decided that this talk would be most useful to me. I was proud to start the day attending ‘Technical SEO Audit Top Tips for Beginners’, presented our Head of SEO Helen Pollitt. She discussed the various technical aspects required to optimise a site. Although I’m not particularly tech-savvy, I learned a lot about how to take advantage of existing tools and using my initiative when facing issues with a site.
Other speakers in the session included Chris Boyd, on ‘How to optimise for visual search’ that discussed the role imagery and visuals will play in future SEO. Images can be optimised by creating original content to contribute to the improvement of site rankings. Charlie Marchant then discussed her company’s link building success tips and tricks by explaining their own in-depth case studies.
11:45 am: SEO Tools
I was really interested in exploring the array of tools available to digital marketers, their costs and value to the industry. This insight into how other companies analyse information is useful in developing a competitive advantage as well as developing my skill set.
The highlight of the session was Grant Simmons, presenting ‘The Batman SEO toolbelt to vanquish Google's SERP’ - his insightful and entertaining address on how to perfect keyword research. His key point was that marketers must consolidate, filter and focus their approach for ultimate success.
14:30 pm: Link building
After a delicious lunch in town, I decided to attend the link building session in the most crowded location of the day. Here, Laura Hogan shared her guidance on what makes successful link building, including taking advantage of broken links, traditional backlink analysis and using reverse image search. The process can be grueling but is ultimately beneficial for a business.
16:10 pm: Migration
This session was the least beneficial to me as a relative beginner. The speakers discussed the technical aspects of a migration and the common mistakes made, using their companies as examples. As I am new to SEO, I found the technical aspect difficult to understand and unsuitable for my knowledge level. My ultimate takeaway from the talk was that migrations are only successful if communication remains consistent within a team.
Attending the event, I realised the importance of networking within the SEO industry. Sharing knowledge and tips doesn’t reduce competitiveness or spoil trade secrets, but rather increases the competitiveness of the industry and inspires SEO professionals to be more creative in their roles.
I also discovered that there’s no correct way to do things in the industry. Despite there being some guidelines, using trial and error in SEO is a lot more commonplace than I initially thought. Focusing my knowledge in more areas like technical SEO and linking building is going to assist me in performing my job, so I’m looking forward to applying the knowledge I’ve learnt at BrightonSEO this year.