Reflect Digital have been working with Tottenham for the past 3 seasons for their renewal campaigns. The aim of the renewal campaign is to engage with fans and prompt them to sign up or renew their membership The target audience has always been both adult and junior fans.
2017/2018 Renewal Campaign
The most recent renewal campaign coincided with Tottenham’s final season at ‘the old’ White Hart Lane and moving to Wembley stadium for the 2017/2018 campaign while their new stadium was under construction. We held a focus group involving fans and created engaging visuals and messaging encouraging fans to embrace the move to Wembley and move ‘Forward as One’. Below are some examples.
2016/2017 Renewal Campaign
For the 2016/2017 renewal campaign, we were able to get some Premier League football players available for a photoshoot. We directed the shoot with Kyle Walker (now of Manchester City) and fan favourite Dele Alli.
Nick, one of our in-house graphic designers, went down to Tottenham’s training ground to assist the photoshoot art direction, making sure we got the perfect shots!
The story we wanted this campaign to tell is that fans and players are all in the fight to win the league together and to ‘take their seat’ in playing a part in this. The campaign was very different to what had been done in the past and was well received by fans.
The large majority of this campaign is print based, with various information and packs going out to fans depending on their membership status. We also designed the membership websites where fans can log on and have the option of renewing their membership online.
Throughout these campaigns we have worked closely with the print house and how we can make the printed membership packs even more personal. We were able to include first names printed inside each booklet to really engage with the fans. Spurs have been a great client to work with being open to some great ideas and concepts we’ve put their way.
Meet the Design Team
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