Working with a digital partner that you can trust is essential for fuelling business growth. We have heard more times than we would like to admit that businesses have been let down by a partner. We believe the part that many agencies get wrong is not properly understanding their client.
Our mission with every client we work with is to deliver tangible impact. What that impact is, is tailored to each client as we ensure we are working towards your organisation goals. If we do not have insight into what your business is trying to achieve, how can we understand your business?
We start with why
Before we even start to look at a strategy we have a lot of questions for our potential client’s. We want to know why does your business exist? What makes you special? Why are you better than your competitors? What are you trying to achieve in the next financial year and the next 5 years? What part do the website and other technologies play in your business strategy? And many more.
Without understanding these types of questions, we would be foolish to just start trying to suggest a strategy to you, as our strategy must be in place to compliment and help achieve your organisation goals.
What next? Audit
Once we have a full picture of your business, what you do, why you do it and what your goals are we can start to audit your current marketing position. We will want to look at statistics from analytics and any other tracking you have, we will audit the website visually and from a functionality point of view. We will ask to know about other marketing you are doing, campaigns, events, paid search, email, the list goes on…
By understanding what has happened before we can get a picture of the impact this activity has had and how the current website is converting. Without this insight, we are working blind unnecessarily to suggest where the strategy should be heading.
With all the information we will have gathered we are then in a really strong position to suggest what your digital strategy should be moving forward. We would present our ideas and the rationale behind them aligning to your organisation goals. We are always working towards the Sweet Spot for our clients, trying to find that optimum point in the strategy where your brand, technology and marketing are working in harmony to deliver the best results possible.
We would manage your expectations and discuss what success looks like and in what timeframes. Tangible impact needs to be the goal, so we must be talking about this early on to ensure we know how we can make this a reality for you.
Our understanding doesn't end there
We ensure we are spending time with your business as regularly as possible. Our account managers want to see your business evolve and want to ensure our strategy continues to stay relevant. We do this in many ways, be that spending time in your office, attending your events or chatting to different members of your team. It is our business to stay connected with your business, by doing this right we should continue to be the digital partner that understands your business.
“I have worked with Reflect and their SEO team for around a year. What impressed me initially was their understanding of the need to try and quantify the link between SEO performance and new business generation. They have made a real effort to understand our business and make a difference”
We have been delighted with the expertise and insight the Reflect team have brought to this ongoing campaign. Their ability to understand our market proposition and translate it into an effective campaign has delivered tangible results and considerable ROI. We, therefore, look forward to continuing to work with them to support our digital strategy as Egress enters a particularly exciting period of growth and global expansion. We are really pleased the hard work of the SEO team at Reflect is being recognised with the Drum Search Awards nomination
"We contacted Reflect late last year, in desperation, having been utterly failed by another company (a very long story - but the project spanned over a number of years and we did not have an operational website as a result, only a large bill). After a bit of research I found Reflect, who are local to us in Maidstone. The communication was clear and efficient from start to finish and they really did listen to what we were after in terms of styling and functionality.
They do not simply provide you with a template solution but custom build a website to your needs. What also really made a difference for us is that any fixes and edits were included in the fixed price package we had agreed at the start, so there were no surprises in relation to the cost. I am very picky in relation to styling - and the fact that we picked their first proposal for the overall "look" and required very little edits to it thereafter, shows how they actually listen to your needs upon initial consultation. Scoop (the content management system) is user friendly and allows us to manage our own content - giving us a great degree of independence of adding to/editing the website.
The end result is therefore not only beautiful but also functional and well structured for our two key client groups. I would definitely recommend them, lovely and easy to reach team. Special thanks goes to Danielle, who was extremely patient in addressing my countless queries along the way (and Harry the office dog, who accompanied us with his enthusiastic presence in the meetings!)"