Becky's talk will take place on the second day of the two-day event, with the topic; a touch of BS to supercharge your paid media campaigns.
No, not that kind of BS! Behavioural Science - obviously!
In this talk, Becky will take you through some tried and tested behavioural science techniques that have delivered outstanding results. Covering the theory and then how to put the techniques into practice.
If you are looking for ideas to refresh your campaigns or if you're thinking about trying something a bit different, then this is the session for you. Take a look at the 2022 lineup here.Download Slides