Demystifying the Customer Journey: Home & Lifestyle Brands
Wednesday 30th November, 2022 | 10:00 - 11:00
Online
Becky Simms
Gain a deeper understanding of your audience, their purchasing habits, and the journeys they take to conversion.
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We recently conducted a piece of research to help us understand the purchasing motivations and drivers of those looking to make large home purchases. We took these insights and applied our behavioural science expertise to break down the purchasing journey and help brands understand the many touch points a user interacts with.
In today’s market, it’s increasingly difficult to capture and maintain the attention of the masses. Our CEO and Founder, Becky Simms will explore how businesses can take a customer-first view to channel choice and budget allocation to optimise the customer journey and maximise your bottom line as part of your 2023 marketing strategy, exploring:
- The results of our survey
- Why users don’t care which channel you use
- The biggest trends of 2022 and how to capitalise on what’s coming in 2023
- How you can leverage behavioural science to optimise your marketing approach
