Brunch and Learn: The FinTech Battle for Customer Loyalty (B2B)
Thursday 10th November, 2022 | 10:00
Online
The FinTech space is saturated with fast-growing, disruptive brands giving merchants more choice than ever when it comes to choosing payment facilitators, POS systems and gateways.
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With merchants increasingly looking to grow and create ever-more personalised experiences for their customers how do you (a potential Fintech partner) stand apart and secure long-term loyalty from your customers?
The fight for loyal customers is more fractious than ever in the B2B space and trying to encourage merchants to switch providers is the ultimate game for brand managers and FinTech marketers.
Our Client and Strategy Director, Zoe Pedersen, is taking a look at the role of switcher campaigns and the areas FinTech brands like yourself should be focusing on when it comes to your marketing strategy for 2023, exploring:
- The B2B FinTech landscape
- Customer experience in payment gateways
- Behaviours driving end consumer conversions (B2C)
- The digital marketings strategies driving the most successful campaigns
- Triggering the switch in loyalty through CX, storytelling and digitally native messaging
This event has now passed, but you can watch back the recording on demand via our YouTube channel here.
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