Women of Silicon Roundabout | Reflect Digital

Women in Technology

Thursday 19th November, 2020 | All Day
ExCeL, London
download slides

Event Details

We're excited to announce that on 19th November, our CEO Becky will be speaking at the Women in Technology event.


Becky will be delivering the talk 'Neuro Principles for Writing Content that Sparks Conversations' - which will be an insightful talk into a number of neuro principles that will allow you to write content more inclusively and copy that's more likely to strike action.  

As marketers, many of us are in the business of writing content whether that be to use on social media, as SEO copy, email marketing etc. Many of us write without considering the impact we can have and that we are writing for humans that are all so different. Yes, we may understand our brand target demographics, but these do not tell us what the intrinsic motivations of our audience are. 

In this talk, Becky will cover a number of neuro principles that mean you can write your content more inclusively and in a way that it is more likely to strike action. You'll be amazed by the fact that you can change the behaviour of your audience by the words you use - you just need to be conscious of it. We all have our own unconscious bias that is almost impossible to spot when you are not aware of it. By being aware, you can write content that will drive more engagement and will spark action, be that increasing enquiries or sales. 

Outcomes of Becky’s talk 

  • Learn a new model for profiling your audience allowing you to understand their intrinsic motivations, unearthing a whole new way to consider copy.
  • Learn about the different ways humans interpret copy and therefore things you need to be aware of to be more inclusive.
  • Learn how you can affect behaviour change through copy, giving you a new superpower.

- About Women of Silicon Roundabout -

Women of Silicon Roundabout is an event to celebrate the successes and innovations of women in the tech industry and it's for those ready to embrace change and wanting to knowledge share and be inspired. 

There is a fantastic line up of speakers, including Olympian Col Dame Kelly Holmes, Karina Govindjji - Director of Diversity, EMEA at Google and Justine Robers CBE - Founder and CEO at Mumsnet.

Register for your tickets here.

download slides

Download slides

Please enter your email to download the slides

Related Events


In Orbit

Thursday 19th March, 2020 | All Day

Portorose, Slovenia

We are super excited to announce that LAB Group are heading to Slovenia in March for the awesome In Orbit event and our CEO B...



Wednesday 22nd April, 2020 | All Day

Soho, London

We are excited to announce that on the 22nd of April, we're taking part in the amazing Agencynomics event in Soho, and our CE...


Pint-Sized Marketing

Thursday 27th February, 2020 | All Day

Dublin, Ireland

We are thrilled to announce that on the 27th of February, Reflect Digital are heading to Dublin for the exciting Pint-Sized M...


The Online PR Show

Wednesday 09th December, 2020 | 11:15


We are thrilled to announce that in December 2020 our CEO, Becky Simms is speaking at The Online PR show, a new conference de...

Trusted digital agency

UK Search Awards - SEO Winner
Wirehive Best Use of Search 2018
Drum Search Awards SEO finalist 2018
UK Search Awards 2018 SEO Award

Maidstone - Kent

3rd Floor, Kestrel House, Knightrider Street, Maidstone, Kent, ME15 6LU

Soho - London

2 Bourchier Street, Soho, London, W1D 4HZ

Cape Town - South Africa

16 Edison Way, 1st Floor, Block D, Edison Square, Century City, Cape Town, 7441 South Africa

Proud to be a Lab Logo agency

5 Star reviews

Reflect Digital is rated 4.95 out of 5, based on 22 reviews on Facebook & Google