We live in a world where as marketers we are hung up on specialisms and channels and it causes us to create divides and siloes.

The truth of the matter is - your customer does not care which channel they find your business on.

When a brand or business can truly reconcile with this fact, they can unleash their digital marketing potential.

When teams can break down walls and not think in silos but instead focus on the customer journey, the results speak for themselves.

In this talk, Becky will share a framework for mapping your customer journey. This framework is built to inspire your teams to collaborate - enabling your channels to play to their strengths.

This is a human-first approach, with behavioural science baked in to put your audience front and centre of your digital marketing strategy.

Marketers can talk a good game about being customer-centric, but this strategy enables them to deliver.

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