Reflect Digital, a leading (Kent-based) search agency, is thrilled to announce the launch of its cutting-edge video content marketing service. 

This expansion is geared towards helping businesses enhance their digital presence in 2024 and beyond by leveraging the power of video content and reinforcing their search strategy.
In a rapidly evolving digital landscape, Reflect Digital understands video's pivotal role in shaping the future of search.  As a human behavior-centric agency, the business has expanded its team and service offerings to include comprehensive video content services. 

Key statistics driving the shift towards video:

  • 40% of Gen-Z searches now take place on TikTok, highlighting the growing significance of social platforms in search behaviour.
  • In 2022, Google Search results saw a 56% increase in the display of videos, emphasising the growing importance of video content in search engine results.

The new offering will be led by Gary Gumbleton as Creative Director alongside Chris Male who will join as Head of Video. Both formerly from the digital agency Captial Content they will bring a wealth of experience and expertise between them having worked with renowned brands such as Redbull, Mercedes and Pepsi.

Their impressive track records include creating in excess of 7000 videos and building countless strategies from personal brands to 1 billion pound companies. 

The main focus of the new department will be to manage all video, photo and audio content for both clients and the agency from strategy, ideation/concept development and production.


Becky Simms, CEO and Founder at Reflect Digital said: "The future of search is much bigger than what we traditionally think of from a search engine perspective. 

“Our job as an agency is to be at the forefront of what is happening. As the data shows, many of us are now turning to social platforms for our search requirements or expecting to find answers through video content.
"Search Engine Optimization (SEO) remains extremely relevant, but it is imperative that we understand how humans search. We aim to enable our clients to be on the right channel, at the right time, in the right format, and with the right message. 

“Our new video content services, spearheaded by Gary and Chris, complement our existing strengths, supercharging our SEO offering to ensure our clients can navigate the evolving landscape effectively."

Gary Gumbleton, Reflect Digital's newly appointed Creative Director, said: "Becky and I have had that ‘founder on the end of a phone’ kind of relationship over the past few years, and I have followed the growth of Reflect Digital intently.

“When the opportunity arose to talk about a possible future together, I jumped at the chance.

"Between Chris and I, we have created more than 7000 videos and built countless strategies from personal brands to 1 billion pound companies. 

“With us joining Reflect Digital, we are pretty much a department that can start at full speed from day one. I truly believe that by combining our expertise in content creation with the human behavioural research from Reflect Digital, we're going to offer a unique solution that will pioneer the industry."

Reflect Digital's strategic move into video content services is a testament to the agency's commitment to innovation, staying ahead of industry trends, and providing clients with a holistic approach to digital marketing.            

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