Chatbots - automated website features, which communicate directly with digital consumers in place of human employees - are being seen increasingly around the web. And love them or hate them, they’re here to stay.
They facilitate 24/7 customer service whilst providing a cost and time-efficient solution for businesses whose size requires customer support and services on a larger scale.
As more and more brands join the race, we're in desperate need of a framework around doing bots the right way — one that reflects the way consumer needs have changed, in terms of a time-flexible user experience and a desire for instant answers.
What exactly is a Chatbot? How could it help my business?? What are the potential pitfalls to avoid?
Well, our handy Chatbot investigative report provides the answers, so download today to find out more!
by Sophie
by Gemma
