Chatbots - automated website features, which communicate directly with digital consumers in place of human employees - are being seen increasingly around the web. And love them or hate them, they’re here to stay.
They facilitate 24/7 customer service whilst providing a cost and time-efficient solution for businesses whose size requires customer support and services on a larger scale.
As more and more brands join the race, we're in desperate need of a framework around doing bots the right way — one that reflects the way consumer needs have changed, in terms of a time-flexible user experience and a desire for instant answers.
What exactly is a Chatbot? How could it help my business?? What are the potential pitfalls to avoid?
Well, our handy Chatbot investigative report provides the answers, so download today to find out more!