Taking a human approach to site structure

We’re thrilled to share with you that our very own Aiala Icaza Gonzalez has featured in the Women in Tech SEO podcast series. This episode was hosted by the talented Sarah McDowell, a SEO content executive at Holland & Barrett.

In this podcast, Aiala discussed the importance of taking the time to think about the human side of site structure. Considering what users want to get from your sites, as well as the contribution of neuroscience to SEO. Looking beyond the data to structure sites in a way that is engaging for the people that are going to see it is essential to effective SEO.

You can listen to episode 7 of the Women in Tech SEO series here.

 

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Meet the author.

Hey i’m Aiala

Aiala develops and delivers strategies to help our clients reach SEO excellence, and improve their bottom line. She loves diving deep into the organisations and brands she supports and working collaboratively with their teams so they can reach their full potential.

She also manages a team of SEO experts and is passionate about coaching them to help them become better-rounded SEOs.

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To find out how we can help you take your business to the next level, contact our friendly and expert team today.

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