In this talk, Becky will share with you how to unleash untapped potential within your marketing strategy by understanding the customer journey.

Becky will share:

  • How to uncover audience personas
  • How to research the customer journey for each persona
  • Layering in behavioural science to make the journey human-first
  • Once you have a customer journey, what to do about it to see improved results

You’ll take away a clear methodology you can follow in your business and some new behavioural insights to supercharge your marketing strategies.

Register
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