Beer is Here | Reflect Digital

Cheers to innovation & £5million+ spent on craft beer home delivery

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Simply Hops, part of the Barth-Haas Group is the leading supplier of hop products across the UK, Europe and South Africa.

As soon as the prospect of a lockdown began to impact businesses due to the coronavirus pandemic, they came to Reflect Digital to help them create a not for profit website to help people find a local brewery, taproom or bottle shop and get craft beer delivered to their doors.

They feared that these outlets, being their customers, could suffer greatly or even potentially close during lockdown if they didn’t gain support.

THE BRIEF WAS TO

  • Design and build a simple, easy to use website that allows users to find breweries, taprooms, bottle shops near them who would deliver craft beer to their door safely during lockdown.
  • Get 1500+ breweries to sign up to the site.
  • Generate 40k+ visits to the site
  • Generate national, local, regional, European and industry press coverage
Let's move the game on
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SOLUTION.

With two weeks to launch the brand and website, our design team produced a brand identity that told the audience what Beer is Here do, by combining a location pin and using negative space to create the beer glass. Whilst our developers built a site that was easy for both people to find where their local breweries are and for those outlets to sign up. The client loved what was produced! 

We developed a three-part PR and Outreach strategy. We were able to confirm we would be able to achieve top tier coverage by getting early buy-in from several journalists following conversations about the Beer Is Here idea.

PR Strategy

Phase 1: Press releases targeted at national, local and industry newsdesks / and speaking to journalists about the launch of the website, why it’s been created, what it does and who it’s for

Phase 2: Updated press releases explaining how many users had used the site and how many breweries had signed up. We created a map of the UK to highlight this and target local newsdesks.

Phase 3: A further update with how successful the website had been including spend figures on craft beer home delivery via the site!

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HOW WE
NAILED IT!

In order to earn quality, natural and relevant backlinks to the Aford Awards website we needed to create a variety of innovative content marketing campaigns.

THESE INCLUDED 

  • A brand identity 
  • A new website 
  • Videos to use on social media encouraging people to buy local craft beer via the website 
  • 1,500 breweries signed up 
  • 50+ links back to the Beer Is Here website including the likes of The Guardian, The Independent, MailOnline and LADbible
  • The website generated over 58K visits from an audience of over 45K+ users across Europe 
  • An estimated £5million+ spent on craft beer home delivery via the Beer Is Here website 
     
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MEET OUR TALENTED CREATIVE TEAM.

At Reflect Digital we have a team of friendly and fun individuals. They’re passionate about designing next-level creative for businesses like yours. 

Want to know more about our creative team? Find out more about who you could be collaborating with. 

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Let’s talk.

It’s time to move the game on.

To find out how we can help you take your business to the next level, contact our friendly and expert team today.

TRUSTED.

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RECOGNISED.

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GREEN.

1 trees planted... so far