Search Stars Conference

Becky will be taking to the main stage at 3:30 pm to give a talk on Gamification: your content marketing secret weapon.

Becky will explore the results from our Gamification research paper, which found that 60% of consumers said they would be more likely to buy from a brand if they enjoyed playing a game with it and 58% said that “online ads have little or no influence on their buying behaviour.”

Becky's talk will take users through our gamification journey and what it takes to create a successful campaign. She will share her top tips on how to make gamification work for your brand and how to integrate it into your marketing strategy to create an engaging experience for your users. 

The session will give the audience the confidence to:

• Understand how gamification could work with their customer base – we will look at how this can apply to corporates as well as consumer-focused businesses.
• Put a plan in place for a gamification content strategy with a clear understanding of realistic objectives that can be achieved focusing on links but not forgetting the other benefits.
• Understand the tracking and data impact that gamification can have on their marketing strategy.

If you want to find out more about gamification, have a look here.

What is Search Stars Sweden?

This one-day event is Sweden's largest search conference.

The conference boasts world-class speakers covering the hottest topics in digital marketing.

You can read more about the event and find out how to get your tickets here.