Wednesday 04th June, 2025 | 
Yordan Dimitrov
Our SEO Manager, Yordan Dimitrov, recently joined Emina Demiri-Watson and Sean Carroll on the SEOs Getting Coffee podcast for a timely conversation on AI, LLMs, and the future of search.
From AI Overviews to Generative Engine Optimisation (GEO), Yordan shares how artificial intelligence is changing the way SEO professionals report, strategise and think about visibility. He offers real-world examples, actionable tips, and sharp insights on adapting reporting frameworks, brand strategy and measurement techniques in an evolving search landscape.
The episode also covers EEAT, brand authority, schema spam, and the myth of “quick wins” with LLMs—alongside a firm view on why traditional reporting metrics belong in Room 404.
Whether you're working brand-side, agency-side or deep into your own SEO journey, Yordan brings a grounded and forward-thinking perspective worth hearing.
Listen now
