Using content clusters for human-centric conversions

Content clusters might sound like just another SEO buzzword, but when done right, they can have a serious impact on your site structure, user experience and most importantly, your conversion rate. That’s where Carl comes in. Fresh off the BrightonSEO Main Stage, he’s bringing the latest thinking and actionable tips straight to your screen in this Brunch & Learn.

In this session, Carl will walk through what content clusters are, how to build them into your site structure, and why they’re so powerful when it comes to guiding users through your content. He’ll also cover how clusters support SEO performance and improve conversions, making your existing content work harder for you.

Expect practical advice, clear explanations and insights you can start using right away.

Do you have a burning question about SEO or content structure? Submit it during registration and we’ll make sure Carl gets it ahead of time so he can tailor the session to what you need most.

Key Takeaways

A clear understanding of what content clusters are and how they work
How to structure your site to better support users and SEO
Practical ways to boost conversions through improved content strategy

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