How can we better understand our customers, anticipate their behaviours to encourage meaningful change?

Understanding human behaviour is key to any marketing strategy. We invite our partner agencies to learn more about the way they are thinking about their clients' customers. This session will introduce the principles of behavioural science and how to apply them in marketing, empowering you to make more informed and impactful decisions.

Key Takeaways

Effective methods to truly understand your audience
How behavioural science frameworks can predict your customer’s behaviours
How to build stronger relationships by tapping into emotional triggers and motivations
Understanding the power of storytelling and emotion in campaigns
How to leverage cognitive biases and nudges
Tools and resources for implementing human behaviour insights
Practical ways to incorporate nudges into your marketing strategies to drive behaviour change.