What could Gamification do for your business?
There are many goals that can be achieved through gamification, ranging from increasing brand awareness, data collection, PR, social activity, sales and visits be those online or to drive individuals in store. Games can be tailored to your specific requirements, our game makers are specialist at understanding what you are looking to achieve and working that back into a game.
Depending on strategy the game may be more focused on a wider reach and less qualified (to your business needs) game players being involved or you may choose to have the game topic hyper relevant to your niche and therefore this may reach a smaller, but more relevant, catchment of users.
Social and website engagement
By hosting a game as part of your website you are driving traffic to engage with your site, depending on how relevant you deem the game related traffic to be you can use remarketing tags as part of the campaign to drive the user to your next intended action. By having a well thought out social strategy to accompany the game, be that driving users to ask for assistance where required or giving game points for social sharing etc. it can be a great benefit to your social following and engagement.
GDPR Compliant Data Capture
With GDPR coming into force in May 2018, ensuring your data is GDPR compliant is absolutely key. Depending on the style of game and relevance of the likely game players, data capture could be one of the main focuses for your game. The game could include a login feature, a competition or the ability to have the player’s score included in a league table which invites users to share their details, at this point the relevant data protection questions can be used.
Driving PR and Links for SEO
By having a really appealing game it is likely websites will be keen to write about it and to share it. As part of your gamification strategy we would plan the relevant outreach activity depending on the target users, target publications and what we deem relevant to the overall strategy and goals. From our Find 50 case study you can see how we were able to gain some really high quality links that have had a positive improvement on rankings.
Using gamification in the work place to drive performance
Gamification does not need to be limited to your marketing strategy, it is a great tool to use with your business to help drive results. This could be a competitive game for sales people or as part of an e-learning programme to ensure your team understand your products and services fully.
There are so many different ways gaming can be integrated into your marketing strategy with really clear goals to help you achieve the desired marketing results. Get in contact with us today to find out how our game makers can see gamification working for your strategy and goals!
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We have been delighted with the expertise and insight the Reflect team have brought to this ongoing campaign. Their ability to understand our market proposition and translate it into an effective campaign has delivered results with considerable ROI. We, therefore, look forward to continuing to work with them to support our digital strategy as Egress enters a particularly exciting period of growth and global expansion. We are really pleased the hard work of the SEO team at Reflect is being recognised with the Drum Search Awards nomination
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They do not simply provide you with a template solution but custom build a website to your needs. What also really made a difference for us is that any fixes and edits were included in the fixed price package we had agreed at the start, so there were no surprises in relation to the cost. I am very picky in relation to styling - and the fact that we picked their first proposal for the overall "look" and required very little edits to it thereafter, shows how they actually listen to your needs upon initial consultation. Scoop (the content management system) is user friendly and allows us to manage our own content - giving us a great degree of independence of adding to/editing the website.
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