Gamification Marketing | Reflect Digital

What could Gamification do for your business?

Gamification can supercharge your marketing strategy by engaging users with your brand as part of a game to drive your marketing goals. Our recent Find50 Clubs quiz achieved over 86,000 visits in just 5 weeks.

There are many goals that can be achieved through gamification, ranging from increasing brand awareness, data collection, PR, social activity, sales and visits be those online or to drive individuals in store. Games can be tailored to your specific requirements, our game makers are specialist at understanding what you are looking to achieve and working that back into a game.

Depending on strategy the game may be more focused on a wider reach and less qualified (to your business needs) game players being involved or you may choose to have the game topic hyper relevant to your niche and therefore this may reach a smaller, but more relevant, catchment of users.

Gamification can supercharge your marketing strategy by engaging users with your brand

Social and website engagement

By hosting a game as part of your website you are driving traffic to engage with your site, depending on how relevant you deem the game related traffic to be you can use remarketing tags as part of the campaign to drive the user to your next intended action. By having a well thought out social strategy to accompany the game, be that driving users to ask for assistance where required or giving game points for social sharing etc. it can be a great benefit to your social following and engagement. 
 

GDPR Compliant Data Capture

With GDPR coming into force in May 2018, ensuring your data is GDPR compliant is absolutely key. Depending on the style of game and relevance of the likely game players, data capture could be one of the main focuses for your game. The game could include a login feature, a competition or the ability to have the player’s score included in a league table which invites users to share their details, at this point the relevant data protection questions can be used.

find50-football-club-quiz

Driving PR and Links for SEO

By having a really appealing game it is likely websites will be keen to write about it and to share it. As part of your gamification strategy we would plan the relevant outreach activity depending on the target users, target publications and what we deem relevant to the overall strategy and goals. From our Find 50 case study you can see how we were able to gain some really high quality links that have had a positive improvement on rankings.
 

Using gamification in the work place to drive performance

Gamification does not need to be limited to your marketing strategy, it is a great tool to use with your business to help drive results. This could be a competitive game for sales people or as part of an e-learning programme to ensure your team understand your products and services fully.

There are so many different ways gaming can be integrated into your marketing strategy with really clear goals to help you achieve the desired marketing results. Get in contact with us today to find out how our game makers can see gamification working for your strategy and goals!
 

As seen on...

      

find50-teaser-1200x628

Meet our digital team

At Reflect Digital we have a team of friendly and fun individuals who are passionate about what they do. Want to know more about the people you could be working with? Meet our friendly experts below.

Latest at Reflect Digital

our-office-moveblog-listing.1

Our office move!

We are thrilled to announce that we've moved to a shiny new office and the team are over the moon! Read the press release her...

blog-listing_aspirationdig

Aspiration Digital is back!

Reflect Digital is set to host it’s second, one-day digital conference in Maidstone in a bid to inspire students about the op...

blog-listing_websummitli

Lisbon Web Summit - day three

Another awesome day at Web Summit Lisbon, day 3 was jam-packed with fantastic talks from thought leaders and experts in digit...

We’d love to hear from you!

To find out how we can help you, contact our friendly and expert team today.

+ -
 successfully uploaded
+ -
 successfully uploaded
+ -
 successfully uploaded
+ -
 successfully uploaded
+ -
 successfully uploaded

Trusted digital agency

  • google_partner_logo-min
  • iso27001-16779-small-min
  • thedrumrecommends_logo-min
UK Search Awards - SEO Winner
Wirehive Best Use of Search 2018
Drum Search Awards SEO finalist 2018
UK Search Awards 2018 SEO Award
5-wirehive-performance-marketing-campaign-finalist-v2
6-wirehive-consumer-site-of-the-year-finalist-v3

Maidstone - Kent

3rd Floor, Kestrel House, Knightrider Street, Maidstone, Kent, ME15 6LU

Soho - London

2 Bourchier Street, Soho, London, W1D 4HZ

Cape Town - South Africa

16 Edison Way, 1st Floor, Block D, Edison Square, Century City, Cape Town, 7441 South Africa

Proud to be a Lab Logo agency

5 Star reviews

Reflect Digital is rated 4.95 out of 5, based on 22 reviews on Facebook & Google