Adapting Your SEM Strategies to the Pulse of Modern Customer Intent
Thursday 14th May, 2026 | 
The Place Hotel, Edinburgh
Azeem Ahmad
Is your SEM strategy ready for a world where the search bar is no longer the only starting line?
This session provides the data-driven insights needed to track the pulse of modern intent — understanding exactly where and why your customers are searching today. We'll explore generational shifts and provide actionable strategies to ensure your brand remains visible and high-converting as AI and social discovery redefine the search landscape.
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