How YOU can Navigate the Fractured Funnel and the Rise of Delegated Choice Using Behavioural Science
Tuesday 28th April, 2026 | 13:15
New York, USA 
Azeem Ahmad
Search has fractured along generational lines as younger cohorts adopt social-first ecosystems while older demographics remain anchored to traditional tools like Google.
In this session, Azeem examines how the Default Effect and Status Quo Bias are being redefined by platform evolution and AI. This discussion explores the psychological drivers of this divide and its impact on digital discovery.
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