The Marketing Meetup
Tuesday 11th June, 2019 | 6:30 pm - 8:30 pm
Central Working Victoria, London
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In celebration of London Tech Week, our CEO, Becky Simms, will be speaking at London Marketing Meetup on 'Gamification - Content marketing for tech enthusiasts.'
She will be sharing how gamification can be used as a top of the funnel activity to drive user loyalty. It is often thought that content marketing refers to written content or infographic style content, but the more interactive we can be with our content the more rewards there are to be had.
In this talk, Becky will demonstrate how gamification can be used to:
- Drive data sign ups - in a GDPR compliant way
- Increase social engagement
- Build a community effect whereby as a brand you are building relationships
- Deliver PR coverage and links
- Offer new insight into your audience
And so much more! Within the talk Becky will share results from research of 2,000 UK consumers, demonstrating their willingness for brands to use games more in their marketing. There will be actionable take-aways and real-life examples of gamification in action - a talk not to be missed!
Gary Gumbleton, MD of Capital Content will also be speaking at the event about 'Cameras, Aesthetics, and Video Content'
Gary's talk will focus on the equipment and the types of shots/aesthetics that people should adhere to when creating their own video content.
It is going to be an awesome event in which marketers or those interested in marketing can come along to meet, learn, and share knowledge with one another.
Click here to find out more about the event and RSVP!
It's going to be a very exciting night for all so join us and take home some new found knowledge from the rooms digital experts!
You will not want to miss this!