With your brand and technology in place, the final piece of the puzzle is how to ensure you are visible to your desired audience. Marketing encompasses everything from traditional print, to SEO and PPC, email, social media etc. The channels available are and always will be growing, therefore keeping a focus on the overall landscape is key to success.
A strategy for growth will be built on KPIs with clear tracking so that results can be reviewed inline with the campaign goals. A successful marketing strategy needs to be agile enough to adapt, but not chasing trends for the sake of it. We believe in ensuring there is purpose behind every campaign with a keen eye on the results at all times.
The marketing Sweet Spot
For us the Marketing Sweet Spot is achieved with the right level of Audience / Channels / Tracking:
• Audience – results cannot be achieved without the audience, therefore it is imperative that we consider and understand your audience at all points in your marketing strategy.
• Channels – with so many to pick from, we ensure your strategy has a clear plan, with goals aligned to each channel and a plan to meet the audience and business needs across the varying channels.
• Tracking - we ensure every campaign has at least one clearly defined goal and tracking in place to measure whether this was achieved.
Our digital marketing services
We'll ensure you have the right combination of digital marketing solutions in place and that all elements work together to fuel your business growth. Our core marketing services are:
- A human approach, we are all humans, after all, so we need to ensure we continue to think like humans.
- Data insights, in a world full of data, it is imperative we select the right data to help make critical decisions.
- Research, ensuring we know enough of a business’ history and market place is essential in preparing a well thought out strategy.
Our decisions are
- Based on fact as well as expertise, cold hard facts are always useful, but we ensure we use our expertise and experience collaboratively to keep our human touch.
- Agile, our industry is fluid and always changing, therefore, we must be ready to adjust to ensure we are always moving forward. Testing and learning are key traits of successful strategies.
- Creativity runs through everything we do – it helps convey emotion and it delivers memorability, therefore we challenge the norm.
- Collaboration – our clients are our partners, we see ourselves as an extension of their business and we understand the impact of what we do on their business.
Time to talk to us
If this sounds like a match for what you are looking for from your agency, then please get in contact today and we can get the wheels in motion!
We have been delighted with the expertise that Reflect Digital have brought to our marketing in a short space of time. The team have done a fantastic job of understanding our market proposition and translating it into an effective strategy. With Reflect Digital we have found a long-term partner that we are excited to be working with and are keen to see what future results will be delivered.
Reflect Digital’s expertise has helped us get to a new level. Their ability to understand and analyse our business is refreshing and our company has grown so much thanks to an amazing and forward-thinking SEO strategy. Reflect have hit all the ambitious targets I put in place and I could not be happier.
“I have worked with Reflect and their SEO team for around a year. What impressed me initially was their understanding of the need to try and quantify the link between SEO performance and new business generation. They have made a real effort to understand our business and make a difference”
Since Reflect Digital took over management of our PPC campaigns, we have seen a fantastic increase in performance. Our transactions and revenue are up YoY by a significant margin. We have weekly catch ups with Rob and we feel like we now have a much better insight into how individual products are performing. Working with Reflect has allowed us to take advantage of market opportunities in a way we couldn't before.