Definitely not! TikTok has a range of different ad formats for you to choose from, and at a range of different costs meaning you’re sure to find something that’s friendly to your budget. Other options aside from in-feed ads include branded hashtags, top-view ads (where your ad appears when users open up the app), spark ads (boosting content you’ve already posted), and more.
LEVERAGING HUMAN INSIGHTS TO TAKE YOUR TIKTOK ADS TO NEW HEIGHTS
As a TikTok marketing agency, we know that TikTok can be challenging to navigate. After all, the app only came onto the digital scene in 2018 and then grew exponentially before anyone had time to really figure out what the platform was all about! Not only this, but the growth happened with Gen Z-ers…the first generation of digital natives who are fuelled by technology and constantly humoured by the never-ending cycle of trends that only they truly understand.
Rest assured, our team of avid TikTok gurus know the platform inside and out so that you don’t have to. They live and breathe the latest trends, viral sounds, popular dances, the algorithm the platform runs on, and everything in between. What’s more, our experts put their knowledge of human behaviour and consumer psychology into practice to identify what makes TikTok users, well…tick! Using human behaviour insights in our work allows us to understand your audiences on a different level and tap into their frustrations so that we know how to market your brand most effectively.
OUR APPROACH TO ADVERTISING ON TIKTOK
Our TikTok advertising approach is fuelled by data and human behaviour from start to finish. We use the latest consumer psychology insights and the most up-to-date data surrounding TikTok to produce results that transform our client's businesses. Our unique combination of data-driven approaches integrated with audience behaviour insights means that we generate results that you won’t find anywhere else.
But all of this is just the beginning! Once we’ve identified the key opportunities in your target market and formulated a strategy to take advantage of said opportunities, we do a deep dive into customer journeys and ensure that it’s watertight to stop users from dropping out before conversion.
Our approach to advertising on TikTok covers a vast array of things, both customer side and business side, to ensure all aspects of your advertising using TikTok in-feed ads are covered and well-established.
See the clients we've helpedOUR OTHER AREAS OF PAID SOCIAL EXPERTISE
SUCCESS STORIES - Beer is Here
Cheers to innovation & £5million+ spent on craft beer home delivery
SUCCESS STORIES - Harlequin Floors
A truly integrated SEO & PPC strategy for driving international growth
MEET OUR TIKTOK ADVERTISING EXPERTS
Our experts are obsessed with all things social media. Their passion for understanding platforms makes them excited to come to work every day. Want to find out more about who could be handling your brand’s account, meet our TikTok advertising specialists.
WHY CHOOSE REFLECT DIGITAL AS YOUR PAID SOCIAL AGENCY?
Our paid social team are specialists in TikTok advertising. We work with our human behaviour experts to ensure all of our campaigns align with your business and audience needs for maximum performance.
Plus, we're not just a social media agency, we also specialise in other forms of Paid Media, Customer Experience, CRO, Gamification, SEO and more - meaning we can bring a deeper level of strategic understanding to every project.
"Reflect Digital helped turn around our middle-of-the-night ideas and made them a reality in just a few days, and I was blown away by their response. Within weeks we had developed one of the best resources in the beer industry and are helping over 1,500 small breweries stay open during this difficult time, having gained tens of thousands of users and some great press exposure."
FREQUENTLY ASKED QUESTIONS
We know how important it is to choose the right TikTok Advertising Agency for your business, which is why we've pulled together several of our most frequently asked questions.
If you have any additional questions or queries about our TikTok Ads offering, please do get in touch.
Ask a questionAbsolutely, that’s what we’re here for. We’ll keep track of the entire account for you, making sure to keep an eye on what’s performing well and what isn’t so that we can advise and support you on where future campaign efforts should be directed towards.
As with many things in digital marketing, the answer to this question is “It depends…” because it really does depend on what audiences you want to target and where they’re present. If they’re present on TikTok then it’s definitely worth your while, but if they’re not then advertising on another platform might be more worth your while investing into.
