Supercharging Paid Travel Social Campaigns With Human Behaviour Insights

Paid social advertising presents a massive opportunity for travel and tourism businesses, especially as demand for customised, affordable and exciting travel opportunities continues to grow, but for so many clients, their social activity simply isn’t hitting their targets.

With rising CPCs, seasonality and longer conversion cycles to content, paid social for the travel industry is an art as well as a science.

As an experienced travel social media agency, we believe that the secret to amazing Instagram, TikTok and Facebook campaigns for the travel industry lies in understanding who your consumers are, what they want, and the type of travel offers, services, packages or guidance that would prove most valuable. We base every recommendation and strategy on behavioural science-led data, helping you develop sector-leading campaigns that skyrocket your visibility.

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Our Approach to Paid Social Media for Travel and Tourism Clients

Behind all our work is a focus on human behaviour insights, using our unique behavioural psychology models to shape our recommendations and building paid social campaigns that are laser-focused on what your audience wants to see, and how to turn that know-how into bookings and reservations.

We are passionate about unlocking the potential of our clients’ businesses, and showing how a data-backed approach levels up the returns you can achieve, simply by putting your customer and their motivations front and centre.

This ensures you don't miss out on opportunities to grow your audience, achieve higher conversions, and ultimately increase revenues.

Our travel social media specialists have experience deploying and monitoring paid social campaigns across every major platform, including TikTok, X, Facebook, Instagram and LinkedIn – tracing responses and outcomes throughout to provide you with transparent, clear and quantifiable reporting.

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Our Areas of Travel Paid Social Media Expertise

The best travel and tourism campaigns aren't just about social media but about collating expertise from across our specialisms, developing campaigns that are fully consistent with your overall marketing strategy, and with visuals, graphics and communications to match.

As a leading paid travel social media agency, we support global brands with their marketing challenges (not just Paid) with expertise in Video Production, Digital PR, SEO, CRO, Customer Experience and more

New to paid social, unsure of the resources you need, or keen to learn more about video production for social campaigns or how to combine social media ads with customer experience improvements? Get in touch, and let's find a good time to talk!

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Meet Our Travel and Tourism Paid Social Media Experts

We know that collaboration and dialogue are pivotal, so we bring together our paid social experts, human behavioural scientists, creative professionals, and social media whizzes to ensure every aspect of your campaign design, delivery, and deployment is on point.

Sending a bespoke social media campaign out into the digital ecosystem and watching the incredible results flooding back in is what we’re here for, and we do everything possible to elevate every client brand, supported by a foundation of knowledge, skill and talent.

Reflect Digital is all about real people, real businesses and real results, and you can get to know a few of our team members below.

Our teams are based across the UK and are always happy to meet face-to-face to have a chat about what we do, how we do it, and the difference we can make for your business in a crowded travel space.

Tom Hornby

Senior Paid Media Manager

Lottie Namakando

Director of Behavioural Science and Innovation

Prince Enwere

Senior Paid Media Manager

Gary Monger

Paid Media Director

Terry May

Senior Paid Media Executive

Why Choose Reflect Digital for Travel Paid Social Media?

The paid social world can be a minefield or wasted spend, inaccurate reporting and substandard creatives. We recognise that it’s vital you work with a travel social media agency you can trust to deliver. Our ethos over more than a decade at the top of the digital industry has always been grounded in a love of innovation, strategy and data – presented with the enthusiasm and excitement you’d expect from a team who are as passionate about their work as we are.

We know that the travel and tourism space can be fast paced, highly competitive and overcrowded, and go the extra mile to help your business thrive, with our teams able to step in at any stage to offer input around all things paid social, from creative to reporting.

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FREQUENTLY ASKED QUESTIONS

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Is paid social media advertising really worthwhile for travel businesses?

What social media channels should I focus on?

The social media channels travel companies should focus on depend on their target audience, goals, and the type of travel experiences they offer. Here's a breakdown of the most effective platforms for travel companies and their specific benefits:

Platform	Why?	Best for
Instagram	Visual storytelling, Reels/Stories, user-generated content	Luxury travel, adventure tourism, boutique experiences; targeting millennials and Gen Z
Facebook	Wide reach, community building, event promotion	Package holidays, group tours, family travel; targeting older audiences
TikTok	Viral potential, trends, authentic content	Budget-friendly and off-the-beaten-path travel; engaging Gen Z and millennials
Pinterest	Trip planning inspiration, long lifespan of content, traffic generation	Early-stage travel planning, itineraries, and travel guides
YouTube	Immersive storytelling, SEO benefits, educational content	In-depth travel experiences, eco-tourism, and thought leadership
LinkedIn	Corporate travel focus, B2B networking, thought leadership	Business travel services, industry partnerships, luxury retreats
Twitter (X)	Real-time updates, flash sales, travel tips	Customer support, industry news, and frequent travellers
WhatsApp/Messenger	Direct communication, personalised customer service	Booking confirmations, itinerary updates, and real-time support