As AI-powered search reshapes how customers discover brands, you may be facing the challenge of understanding how and when your brand (or your competitors) is being mentioned by AI tools. You need more than conventional keyword tracking to track AI ‘prompts’ - the phrases that your customers are likely typing into LLMs. LLM tracking is about analysing the questions, prompts and conversations people use with AI to uncover how your brand truly appears in this new search landscape.
At Reflect Digital, we help brands measure their presence across ChatGPT, Gemini, Claude, Perplexity, AI Mode, and AI Overviews, showing exactly where you’re being mentioned, cited and trusted. Our insight reveals not only how often your brand appears, but the sentiment behind it and the opportunities to grow.
Because if you’re not measuring your performance in AI search, you’re missing the new layer of visibility that defines how audiences discover and choose.
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Understanding how AI models surface and cite brands is key to improving visibility - but the process starts much earlier. We begin by analysing the human behaviour behind prompts and search intent, uncovering the mindset and questions your customers actually ask before AI even generates an answer.
Prompts aren’t random - they’re shaped by human psychology. Every question someone asks an AI is driven by intent, emotion and bias. By applying behavioural science, we uncover the motivations behind those prompts, helping brands understand not just what people ask, but why they ask it - and how to position themselves to appear in the answers that follow.
We use detailed behavioural insights and real-time data to shape every recommendation, focusing on what works best to increase your citations and strengthen your brand presence across AI platforms.
We make sure your tracking highlights both quantitative metrics like citation frequency and qualitative factors like sentiment and context in AI responses. By creating clear, actionable reports with an empathetic understanding of your business goals, we help build strategic insight and competitive advantage.
Talk to us about LLM TrackingWe're a team of data-driven tracking experts who work closely with brands of all shapes and sizes. From well-known household names to ambitious start-ups, we bring the insight, technical know-how and AI expertise needed to help your brand thrive in the age of AI search. We offer:
AI Audits
LLM tracking
If you’re looking to understand your current brand share of voice in LLMs, we’d love to speak to you. Our suite of AI visibility services gives you a complete picture of how your brand is performing across generative platforms. Whether you want to monitor reputation, uncover missed opportunities, or shape a strategy that increases your presence in AI-generated results, we’ll help you turn insight into measurable growth.
We bring together a wide mix of skills and specialisms in data analysis, AI, behavioural science and digital marketing, so whenever you speak to Reflect Digital, you'll connect with someone who has the expertise to help your brand succeed in this new landscape.
We’re not just tracking AI Search, we’re helping brands lead it. Reflect Digital brings together expertise in SEO, behavioural science, and analytics to give you a complete picture of your presence in LLMs. We help you understand:
Where your brand is appearing in generative AI results
How AI interprets and describes your content
Which models and sources are influencing perception
What to change in your content and PR strategy to strengthen future visibility
We go beyond surface data to show how AI interprets your content, which sources shape its understanding of your brand, and where you can strengthen your presence.
As LLMs become the new front door to discovery, brand citations and trusted content are fast becoming the new SEO metrics. We’ll make sure you know how you’re performing - and how to get ahead.
Let's Talk about your search strategyWant to find out more about how AI search and LLM tracking works? Read our frequently asked questions below.
In the meantime, you’re very welcome to get in touch if you still have questions about any aspect of AI optimisation and tracking
Ask a questionLLM tracking measures how your brand appears within AI-generated responses across platforms like ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews.
It helps you understand visibility, reputation and competitive presence in environments where traditional analytics can’t see, giving you data-driven insight into how AI interprets your brand.
We currently track mentions and citations across the most influential AI models:
ChatGPT (OpenAI)
Claude (Anthropic)
Perplexity
Gemini (Google)
We also monitor visibility in AI Mode and AI Overviews within Google Search to provide a complete picture of your performance in generative environments.
Our tracking reports reveal:
Brand and content citations across AI models
Sentiment and tone of AI mentions
Emerging competitors and citation sources
Shifts in AI visibility over time
Early indicators of reputation or accuracy issues
Opportunities for content optimisation and link acquisition
We know users now turn to both Google and LLMs like ChatGPT to discover brands, answers and ideas. By analysing how these models interpret and recommend your brand, we can identify content gaps, optimise your site experience and build the authority needed to strengthen your position in AI-driven recommendations.
