Content marketing is becoming increasingly important in making your brand stand out amongst the many adverts and messages consumers are bombareded with daily. For your content to add value to your target audience and instill a level of trust with your brand, it needs to be relatable and therefore tailored accordingly.
Content Marketing Strategy
Whether your marketing goal is to build brand awareness, generate more leads or establish your business as a market leader, content marketing is a fundamental part of a well balanced integrated marketing strategy.
Once we know the background of your business, your marketing goals and overall business strategy, we will work with you to formulate a plan that likely to acheive a healthy ROI.
There are various stages to our process, one of which will explore your (and your competitor's) current level of content engagement. This is then followed by audience profiling and keyword analysis.
All of the data we collect during this discovery phase will fuel us with ideas for an interactive content marketing workshop which we encourage our clients to attend. This is always a fun-filled interactive session where we are able to let our creative juices flow, leaving with lots of exciting ideas that will bring value to you and your customers.
Of course our help does not stop there...
PR and Outreach
We will also assist with the creation and publication of any content to ensure it is optimised to the highest Google friendly standards.
Our PR and outreach team will then take it from there, networking with our existing contacts and building relationships with new influencers. This is all part of our tried and tested strategy to achieve natural linking opportunities that will increase your brand awareness, online traffic and lead generation.
We love to help clients put together their full content marketing strategy but we can also help with smaller projects too. If you simply need some inspiration for a particular campaign or perhaps you are interested in putting together an editorial calendar? Feel free to get in touch no matter how big or small your project is, we will be happy to help.