Is Behavioural Science the Magic Your Paid Media has Been Missing? ▷ Friends of Search

Becky's talk will provide a first-hand account of how you can use proven theories to take your paid media performance to the next level.

If you are already doing a great job running and optimising awesome accounts, find out how employing psychology and ‘nudges’ can accelerate performance dramatically.

In this session you will learn:

An understanding of nudge theory and behavioural economics in the context of paid search
A model you can use to instantly increase ROI from your ads

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