Elevate Your Headless CMS SEO. 

A headless CMS (content management system) separates the backend (where content and data are stored) from the frontend (the visual that a user sees in their browser). The term “headless” comes from the fact that there is no ‘head’ within the code; instead, delivering content through an API.

This means that from a usability point of view, managing a Headless CMS may be no different to any other CMS. However, from a development point of view, there is more flexibility, performance and scalability.

Yes, a Headless CMS and SEO can work well together if implemented correctly. However, as with any website, Googlebot needs to be able to crawl, index and understand the content on the page - it can be more commonplace for this to not be the case with websites built on Headless CMS platforms due to their relatively recent emergence in terms of popularity - meaning it’s more likely for mistakes to be present in terms of indexability.

There are a number of reasons why Headless CMS sites can benefit SEO if built correctly. These include:

• Speed and performance - Typically, Headless sites can load faster and more efficiently than a traditional CMS. With page speed being a ranking factor, this can help to improve your organic ranking performance and your Core Web Vitals scores.
• Code efficiency - With a Headless CMS comes greater flexibility over which page elements are loaded, meaning there’s less risk of code becoming bloated as a result of excessive plugins - something that can be very commonplace with a traditional WordPress website, for example.