Brighton SEO: Attribution Models for Marketers
Wednesday 06th April, 2022 | 14:00
BrightonSEO
Reflect Digital is super excited to reveal that our Senior Paid Media Manager, Freya Jones, will be taking the stage at this year's Paid Social Show (on of Brighton SEO's famous fringe events) on the 6th of April 2022.
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Freya's talk will explore the topic of attribution modelling.
Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert or take the desired next step. Find out more via Freya's slides.
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