Freya's talk will explore the topic of attribution modelling. 

Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert or take the desired next step. Find out more via Freya's slides. 

Talk to us about your attribution modelling
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Meet the author.

Hey i’m Freya

As part of our Paid Media team, Freya is all about clicks and conversions. She scours her clients’ accounts on a daily basis for opportunities to produce more customers or leads. Freya always has an eye on customer journeys, and strives to optimise her Paid Media strategies and campaigns far beyond the adverts themselves.

More about me
Square Pink

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