When it comes to SEO it's easy to forget how important it is to garner the buy-in of your stakeholders. 

In her talk, Becky will deep dive into how to handle the Brand vs SEO conversation, looking at strategies to help you win allies and influence brand guardians. Following these tips, you'll be able to successfully showcase the role of SEO in brand reputation and ensure your clients take it more seriously. 

 

 

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