How Travellers Really Search, Plan & Book in 2026 Virtual Roundtable

Reflect Digital presents: Takeaway Talks

Travel search has changed, and the traditional funnel no longer tells the full story.

Join us for Takeaway Talks, our virtual roundtable where we’ll be exploring the Travel & Tourism edition of our SearchPulse report. Bringing together senior travel marketers to join the conversation as we unpack how travellers are moving from inspiration to booking across Google, social platforms, and AI tools.

Search behaviour in travel has reached a tipping point. For the first time, over half of consumers are now using AI search tools, while under-25s increasingly treat TikTok as a self-contained travel agent, often without turning to Google at all. And with 96% of travellers using social platforms for inspiration and traditional search in decline, the challenge for travel brands has shifted from winning the click to earning visibility within AI-generated answers and decision moments.

We’ll discuss what the data reveals about trust, platform choice, and decision-making, and what travel brands need to do differently to stay visible and relevant at every stage of the journey in 2026.

This is a collaborative, peer-led session with cameras on and mics on, focused on real-world experiences and actionable takeaways for navigating the future of search in travel and tourism. 

Ahead of the event, we’ll post you a copy of our Travel Edition SearchPulse report so you can explore the insights in advance. And to make it even better, we’ll also give you a £15 lunch voucher on the day, so you can enjoy your own takeaway while you tune in!

*Please note this is an event for senior travel marketers only, with a maximum of two attendees per brand.

Virtual Agenda

• 13:30 - Welcome & Scene Setting
• 13:40 - Breakout Discussion 1 
• 14:10 - Return & Discuss 
• 14:20 - Breakout Discussion 2 
• 14:50 - Return & Discuss 
• 15:00 - Event Close & Feedback