Thursday 26th February, 2026 | 
Lottie Namakando
Lottie Namakando joined Real Talk With Sean alongside Marc Sirkin, Jack Lingard and Ellie Wraith for a candid conversation about the fast-changing world of SEO, AI, and digital marketing.
The episode explores how AI is reshaping the industry — from the rise of AI agents and automation tools to the growing importance of human judgement, creativity, and strategic thinking. The panel debates whether university education still holds value in an AI-first world, the balance between soft skills and technical expertise, and how agencies are adapting their models to keep pace with rapid change.
Lottie shared her perspective on the human side of AI in marketing, discussing the challenges of validating AI-driven content, the limitations of automation, and what skills marketers need to stay relevant as technology evolves.
It’s an honest, forward-looking discussion on what comes next for digital marketing, and whether we’re closer to the “singularity” than we think.
Listen now
