Friday 14th November, 2025 | 
Yordan Dimitrov
SEO Office Hours
Listen nowYordan Dimitrov joined SEO Office Hours alongside David Sayce and Oludare Victoria Ibukun, co-hosting with Jo Juliana Turnbull for a wide-ranging discussion on the evolving realities of search.
The conversation explored how to measure share of voice across AI platforms such as ChatGPT and Perplexity, what “useful content” really means in an age of AI-generated text, and how brand mentions and earned media may influence AI recommendations. The panel also tackled practical SEO questions, from link buying and Google Business Profile management to in-article navigation, malicious SEO attacks, and what’s next for the industry.
Bringing his enterprise SEO experience and behavioural science perspective, Yordan shared practical insights on how teams can adapt their strategies to stay visible, trusted, and competitive in an AI-shaped search landscape.
Listen now
