chantel_look_right

The "Show Me How" Era of Search.

We created the SearchPulse Q1 2026 Home & Lifestyle Edition to uncover exactly how visual content and AI assistants are accelerating change and reshaping how consumers plan, research, and execute their DIY projects.

The days of aimless web browsing for inspiration are officially a relic of the past; the home improvement search landscape has fundamentally collapsed into an immediate demand for the confidence to complete a task.

Brands that fail to pivot their content strategies towards clear instructional clarity and AI-readable technical data risk becoming entirely invisible to their next generation of customers.

Lead Discovery and Become the Helpful Expert First.

Download the full Q1 2026 SearchPulse Home & Lifestyle Edition to uncover the data, unlock exclusive insights into your sector, and discover exactly what they mean for your DIY and home brand.

 

"Trust is the new differentiator. Brands that show real homes, real products, and real outcomes will stand out in the feed. Process and transformation outweigh pure aesthetics. The journey is authentic! Step-by-step guides, before/after transformations, and renovation journeys are likely to outperform highly polished visuals." - Charlotte van Rhee, Head of Search

Download now

Ready to download

hellofresh-logo2
brakes_logo.svg
sunsail
uktv
nidostudent
rspca_logo

Have a project you would like to discuss?