From Searcher to Delegator
We've created the Q2 2026 SearchPulse report to explore the next evolution of search: the shift from people actively searching for information to increasingly delegating decisions and actions to AI. As trust, verification and human judgement become defining factors in the customer journey, understanding these behavioural shifts is no longer optional; it's essential.
Search is no longer just about finding answers. AI is becoming the starting point for discovery, while traditional search, social platforms and video play an increasingly important role in helping people validate information before they act. As consumers balance the convenience of AI with the need for reassurance, the challenge for brands has shifted from simply being visible to becoming a trusted source that users and AI, turn to with confidence.
Future-Proof Your Search Strategy
The future of search isn't just AI, it's earning trust in an age of delegated choice. Download the full Q2 2026 SearchPulse report to explore the latest behavioural insights and discover how your brand can stay visible, credible and competitive.
View nowThe biggest mistake brands can make right now is assuming that AI removes the need for human trust. Our data shows the opposite. The more automated discovery becomes, the more important human validation becomes. - Becky Simms, CEO & Founder
