Gamification can supercharge your marketing strategy by engaging users with your brand as part of a game to drive your marketing goals. Our recent Find50 Clubs quiz achieved over 86,000 visits in just 5 weeks.Let's move the game on
There are many goals that can be achieved through gamification, ranging from increasing brand awareness, data collection, PR, social activity, sales and visits be those online or to drive individuals in store. Games can be tailored to your specific requirements, our game makers are specialist at understanding what you are looking to achieve and working that back into a game.
Depending on strategy the game may be more focused on a wider reach and less qualified (to your business needs) game players being involved or you may choose to have the game topic hyper-relevant to your niche and therefore this may reach a smaller, but more relevant, catchment of users.
This means creating truly compelling stories, data and creative that reflect what journalists want to write about and what readers want to engage with.
We first understand your business and what you want to achieve, the stories your competitors are telling and those that journalists want to cover. From here we work with our behavioural science team to design a strategy that will deliver meaningful impact for your business.Let's talk
By hosting a game as part of your website you are driving traffic to engage with your site, depending on how relevant you deem the game-related traffic to be you can use remarketing tags as part of the campaign to drive the user to your next intended action. By having a well thought out social strategy to accompany the game, be that driving users to ask for assistance where required or giving game points for social sharing etc. it can be a great benefit to your social following and engagement.
With GDPR coming into force in May 2018, ensuring your data is GDPR compliant is absolutely key. Depending on the style of game and relevance of the likely game players, data capture could be one of the main focuses for your game. The game could include a login feature, a competition or the ability to have the player’s score included in a league table which invites users to share their details, at this point the relevant data protection questions can be used.
By having a really appealing game it is likely websites will be keen to write about it and to share it. As part of your gamification strategy we would plan the relevant outreach activity depending on the target users, target publications and what we deem relevant to the overall strategy and goals. From our Find 50 case study you can see how we were able to gain some really high quality links that have had a positive improvement on rankings.Let's move the game on
Gamification does not need to be limited to your marketing strategy, it is a great tool to use with your business to help drive results. This could be a competitive game for sales people or as part of an e-learning programme to ensure your team understand your products and services fully.
There are so many different ways gaming can be integrated into your marketing strategy with really clear goals to help you achieve the desired marketing results. Get in contact with us today to find out how our game makers can see gamification working for your strategy and goals!Get in touch
It’s time to move the game on.
To find out how we can help you take your business to the next level, contact our friendly and expert team today.
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