Core Web Vitals Ranking Study - Insurance Industry

Are you prepared for the Core Web Vitals (CWV) update in June 2021?

CWV is just around the corner, so to help equip you we’ve created a FREE report for you to download,
highlighting the key metrics, sharing resources to improve your score as well as taking a deep dive into how the top 100 insurers in the UK are measuring up.

Where do you rank?

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Core Web Vitals Ranking Study - Insurance Industry

The Core Web Vitals (CWV) update is approaching, and it’s approaching fast. June 2021 marks the month whereby Core Web Vitals will become a ranking factor for search. This is expected to have a notable impact on search visibility, something by which many companies will be feeling rather unprepared for. The rollout has just recently been rescheduled from May to mid June 2021 with page experience expected to play a full role in search by the end of August. 

Now, despite this update seeming incredibly daunting, this is in fact a revolutionary update in search history. This is providing websites an incentive to improve their interactions with their users - if driving conversions was not enough! For us at Reflect Digital we’re heavily invested in creating more human-focused experiences for users, so we’re 100% behind Google on this update!

The team at Reflect Digital partnered up with both Free Partners - award winning insurance brand and communications agency and SEO data experts Authoritas to bring you an insightful report, sharing key data and observations on how prepared the top 100 UK insurers are for the new CWV update.

The data for the top 100 insurers was based on the Insurance Post's top 100 UK insurers 2019.

*Please note that CWV scores can vary depending on the time of the test and any updates/ changes to the website. The results reported were from our tests run on 1st April 2021.

We carried out the study for 3 other key industries, click these links to download the legal, ecommerce and accountancy reports.

Just fill in the form below to download the report!

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