SEO Training for e-commerce website | Reflect Digital Training

SEO for e-commerce overview

At the heart of our SEO courses is the desire to help you understand how to balance satisfying the needs of your website visitors with fulfilling the requirements of the search engines.  Each course is designed to give you a thorough appreciation of the technical, usability and content elements that go into a well-optimised website. 

Our Advanced SEO for E-Commerce course specifically looks at the different SEO considerations needed for websites that handle large volumes of products, online payments and consumer reviews.  Optimizing e-commerce websites for SEO has a unique set of challenges that differ from other types of websites.  This course covers how to optimise websites with lots of pages of similar content and little differentiators, such as model versions of the same product, how to measure and guide user behaviour and the importance of trust signals and usability for conversion. 

Duration

Pricing

Who is this course for?

This course is for those who already have a good grasp of the basics of search engine optimisation through practical application for their own e-commerce site, new SEO executives looking to grow their understanding of applying SEO to revenue generating websites, or anyone who wants greater insight into the SEO nuances inherent in this type of site.  It is recommended for anyone who has oversight or daily responsibility for an e-commerce website or for businesses looking to add a payment service to their existing website. 

We aim to make all of our courses simple to follow and highly tailored to your specific needs, therefore this course is suitable for anyone who wants to learn more about e-commerce SEO.  If you feel like you don’t already have a basic understanding of what SEO is and the ways of applying it, we recommend you complete the Reflect Digital SEO Fundamentals course first. 

How will it help me?

This training course is designed to give you a practical and in-depth understanding of more advanced elements of SEO that apply directly to e-commerce websites, by the end of it you will have:

  • A firm understanding of the best SEO strategies for e-commerce sites
  • Knowledge of the different challenges for e-commerce website managers and how to overcome them
  • Strategic advice on encouraging users to complete transactions on the site and how to target users at different stages of the consumer path. 

Our aim at the end of this course is for you to have an in-depth appreciation of the different elements of SEO that apply specifically to e-commerce websites.  We want you to have confidence that you understand how e-commerce websites differ from other types and the SEO implications this has.  Search engine traffic is a crucial to the success of an e-commerce website.  With user behaviour changing daily, new algorithm updates changing the game further, it is difficult to stay current with what goes into ranking a profitable e-commerce website.  We want to give you the tools and knowledge to implement a high performing SEO strategy for your site. 

What will I learn?

  • Complexities of optimising e-commerce websites
    • How e-commerce website SEO differs from other types of websites
    • The 4 micro moments and how they apply to e-commerce sites
    • Common challenges with e-commerce site optimisation
  • Optimising product pages for search engines and users
    • Properly dealing with copied product descriptions
    • Use of the canonical tag for similar model pages
  • Filters and landing pages
    • The difference between using filters to narrow down product listings and creating unique landing pages for products
    • When to use filters and when to create listings
    • User intent and the importance of meeting it
  • Dealing with out of stock items
    • How an out of stock product can interrupt a consumer’s journey through a site
    • When and how to redirect an out of stock product
    • The importance of messaging around out of stock products
  • Making a site secure
    • The use and importance of HTTPS and SSL certificates
    • The nuances and intricacies of migrating to a secure website
    • The usability aspects of HTTPS websites
  • Conversion rate optimisation
    • The importance of understanding and meeting user intent
    • Blocks to conversion and how to avoid them
    • How to measure goal conversions and transactions

Workshop

  • If you would like a deeper dive into your own website and the issues you are currently facing, or you would just like some fresh ideas and guidance on how to optimise your e-commerce site further, then we offer an additional half day workshop to accompany the Advanced SEO for E-Commerce course.

Trainers

Hiya I'm Paul, Chief Operating Officer here at Reflect Digital. I’ve spent my whole career working in some for…

I'm Becky, I am the CEO of Reflect Digital. I have worked within online marketing for the last 10 years, I live and …

Hi, I’m Mike, SEO Performance Director here at Reflect Digital. My interest in optimisation started way before …

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Reflect Digital is a web design and digital marketing company based in Maidstone, Kent. Our online marketing services include, strategic planning, design services, search engine optimisation (SEO), social media management as well as pay per click (PPC) advertising and many more.

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