At the heart of our SEO courses is the desire to help you understand how to balance satisfying the needs of your website visitors with fulfilling the requirements of the search engines. Each course is designed to give you a thorough appreciation of the technical, usability and content elements that go into a well-optimised website.
Our Advanced SEO for E-Commerce course specifically looks at the different SEO considerations needed for websites that handle large volumes of products, online payments and consumer reviews. Optimizing e-commerce websites for SEO has a unique set of challenges that differ from other types of websites. This course covers how to optimise websites with lots of pages of similar content and little differentiators, such as model versions of the same product, how to measure and guide user behaviour and the importance of trust signals and usability for conversion.
This course is for those who already have a good grasp of the basics of search engine optimisation through practical application for their own e-commerce site, new SEO executives looking to grow their understanding of applying SEO to revenue generating websites, or anyone who wants greater insight into the SEO nuances inherent in this type of site. It is recommended for anyone who has oversight or daily responsibility for an e-commerce website or for businesses looking to add a payment service to their existing website.
We aim to make all of our courses simple to follow and highly tailored to your specific needs, therefore this course is suitable for anyone who wants to learn more about e-commerce SEO. If you feel like you don’t already have a basic understanding of what SEO is and the ways of applying it, we recommend you complete the Reflect Digital SEO Fundamentals course first.
How will it help me?
This training course is designed to give you a practical and in-depth understanding of more advanced elements of SEO that apply directly to e-commerce websites, by the end of it you will have:
A firm understanding of the best SEO strategies for e-commerce sites
Knowledge of the different challenges for e-commerce website managers and how to overcome them
Strategic advice on encouraging users to complete transactions on the site and how to target users at different stages of the consumer path.
Our aim at the end of this course is for you to have an in-depth appreciation of the different elements of SEO that apply specifically to e-commerce websites. We want you to have confidence that you understand how e-commerce websites differ from other types and the SEO implications this has. Search engine traffic is a crucial to the success of an e-commerce website. With user behaviour changing daily, new algorithm updates changing the game further, it is difficult to stay current with what goes into ranking a profitable e-commerce website. We want to give you the tools and knowledge to implement a high performing SEO strategy for your site.
What will I learn?
Complexities of optimising e-commerce websites
How e-commerce website SEO differs from other types of websites
The 4 micro moments and how they apply to e-commerce sites
Common challenges with e-commerce site optimisation
Optimising product pages for search engines and users
Properly dealing with copied product descriptions
Use of the canonical tag for similar model pages
Filters and landing pages
The difference between using filters to narrow down product listings and creating unique landing pages for products
When to use filters and when to create listings
User intent and the importance of meeting it
Dealing with out of stock items
How an out of stock product can interrupt a consumer’s journey through a site
When and how to redirect an out of stock product
The importance of messaging around out of stock products
Making a site secure
The use and importance of HTTPS and SSL certificates
The nuances and intricacies of migrating to a secure website
The usability aspects of HTTPS websites
Conversion rate optimisation
The importance of understanding and meeting user intent
Blocks to conversion and how to avoid them
How to measure goal conversions and transactions
If you would like a deeper dive into your own website and the issues you are currently facing, or you would just like some fresh ideas and guidance on how to optimise your e-commerce site further, then we offer an additional half day workshop to accompany the Advanced SEO for E-Commerce course.