Jonny Tooze | Group CEO - LAB Group

Jonny Tooze

About Jonny

How did you get into what you do?

I started programming BASIC on a ZX Spectrum 128K and making games when I was knee-high to grasshopper. Always loved technology so left school and read books about coding, infrastructure, marketing and business on the walk to work every day.

Why are you passionate about what you do?

I am desperately driven to create brilliant things and to make the world a better place. I also do everything possible to stay away from boredom – life is way too short.

What's been your career highlight to date?

Too many to mention, but I loved the fact I was pitching in boardrooms to VCs at 18 years old. Moving the agency to specialise in human behaviour was a brave decision. Meeting Becky and Paul (and having Reflect in LAB Group) was the biggest recent highlight.

What do you love to do that may not be mentioned above?

I am hugely passionate about sailing, coaching kids rugby, fishing, gardening … and I wouldn’t say no to the occasional Old Fashioned!!

Jonny's Likes & Dislikes


  • My crazy family
  • Agency life
  • Sailing


  • Putting socks on kids
  • Boris Johnson
  • Anything that harms the environment

Related team members

Trusted digital agency

UK Search Awards - SEO Winner
Wirehive Best Use of Search 2018
Drum Search Awards SEO finalist 2018
UK Search Awards 2018 SEO Award

Maidstone - Kent

3rd Floor, Kestrel House, Knightrider Street, Maidstone, Kent, ME15 6LU

Soho - London

2 Bourchier Street, Soho, London, W1D 4HZ

Cape Town - South Africa

16 Edison Way, 1st Floor, Block D, Edison Square, Century City, Cape Town, 7441 South Africa

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