Our SEO courses are designed to help you understand how to meet the needs of your website visitors whilst satisfying the requirements of the search engines. They are focused on providing you with actionable insight which you’ll go away with feeling confident in your ability to apply it to your own website.
Our standard course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a search campaign. The SEO Fundamentals course is an easily digested introduction to all things SEO, including the history and development of SEO, how to formulate and measure SEO strategy and the crucial steps involved in creating a ranking website.
This course is for people new to the world of SEO, including; marketing professionals requiring a greater understanding of the role and implementation of SEO in the marketing landscape, business owners wanting to understand how to increase their website visibility, new team members needing a quick and thorough introduction to SEO techniques, and anyone who is interested in the important part organic traffic plays in business growth.
The only course requirements are a basic understanding of how users interact with the internet and a willingness to learn! Our expert trainers are able to adapt the course to suit your level of technological understanding; so whether you consider yourself a computer wiz or this is the first that you’ve looked at running a website, we will make sure the training is tailored to your speed of learning. We are committed to using simple language and thoroughly explaining any jargon.
How will it help me?
This training course is designed to give you hands-on, practical understanding of the fundamental elements of SEO, by the end of it you will have:
Confidence in your understanding of the basic elements of SEO and how to structure an SEO campaign for success
A comprehensive tool-kit of free and freemium software that can be used to analyse, audit and optimise your website
The ability to assess the outcomes of your SEO efforts and refine your work to maximise your ROI
Our aim is for you to leave this course with a practical understanding of the basics of SEO. We want you to feel confident that you understand how users and search engines find, view and interact with your website. Search engine traffic is a foundational element of a successful website. With search engines guidelines becoming stricter and the algorithms used to rank website constantly evolving it is hard to stay on top of what goes into making a well ranking website. Our goal is to provide you with the knowledge, tools and confidence to go away from this course able to create and implement a well performing SEO strategy. There is a lot of conflicting advice on the internet about SEO, so not only will you leave your training day with current and accurate knowledge but you will feel equipped to discern good advice from poor in the future.
What will I learn?
Intro to SEO
History of search engines and algorithm updates
Evolution of SERPs
Defining your audience, brand and tone of voice
Benchmarking and defining your goals
Considering searcher intent
Elements to optimise
The importance of content
How search engines crawl and index
Use of no-index, canonical tags
Status codes and redirects
The importance of links
Citations and Directory optimisation
Google My Business and Bing Places
The importance of mobile
Mobile first index
Optimising for mobile
Tools of the Trade
Google mobile testing tool
Free/paid for tools
Additional workshop available as part of SEO Advance course