We’ve created a guide to e-commerce, post COVID-19, for you to download and use as and when you please!
For many e-commerce stores COVID-19 has led to a spike in users and sales which will have been most likely for one of two reasons:
- Not possible to buy the item elsewhere due to shop closures
- Choosing to shop online as feeling less safe going out.
The purpose of this document and the talk is to get you thinking about how you might be able to hold onto these users even if the above reasons are no longer relevant. How do you retain an online customer once there are more shopping options available?
Ultimately we don’t want there to be a COVID-19 spike in your sales that then drops back to your normal forecasts.