EXPERIENCE & BACKGROUND
Before joining Reflect Digital, Mike built over 5 years of experience in paid media, working across agencies, in-house, and freelance. Most recently at Fresha, he managed multi-market campaigns across search and social, achieving over 2X ROAS while increasing conversions by 40% and reducing CPA by 25%.
Prior to that, he worked as a freelance consultant, delivering 4X ROAS, 150+ bookings, and 800+ leads for small businesses by combining paid media with full-funnel optimisation. He also held senior roles at Havas People and Passion Digital, managing budgets of £250K+ per month, leading end-to-end campaigns across multiple platforms, and maintaining strong client relationships with high retention and satisfaction rates.
His background is rooted in data-driven strategy, with expertise across Google, Meta, TikTok, and analytics tools like GA4 and Looker Studio, enabling him to consistently drive measurable growth for a wide range of clients, from small businesses to large global brands.
LIKES & DISLIKES
Likes
- Sports & fast cars – big adrenaline guy, especially performance cars
- Manchester United – lifelong fan, win or lose
- Gym – recently hit a 180kg bench PB and always pushing for more
Dislikes
- Hayfever – every summer turns into a battle
- London heatwaves – no AC makes it unbearable
- Flies & Mosquitoes – they really irritate me
