The give OSC a stronger brand identity we designed a new logo and then needed to use the branding already in place for the four brands. This meant the design team had to adhere to varying brand guidelines across the website.
Behind the scenes we have designed and built a portal for OSC Sales distributors to use. The design of this is simple, to ensure with little training the staff within the distributors will be able to use it. This is something completely new to OSC Sales previous to implementing this most customers were still ordering using fax.
From a UX perspective the website has a clear user journey, there are easy to find CTA’s throughout, a sticky navigation to make navigating as simple as possible and it is fully responsive to ensure ease of use cross device.
The website design makes use of emerging website design trends by being full width, it includes parallax scrolling images which adds a real sense of depth to the website. The banners throughout the site include animation where the wording slides onto the screen - drawing the user's attention.
OSC have three main areas of focus, which are; enquiry forms, the product search, and the checkout process. Because there is a lot of complexity in the searching and filtering, as well as a number of brand/product specific forms across the site, we have implemented a number of automated acceptance tests. These tests are run every time a major piece of work is completed, as well as on a nightly schedule. They test all of the three areas above in great detail to ensure the most important aspects of the site remain functional, or at the very least - we are notified as soon as a problem is detected.