Our Solution

We started work on designing and building a brand new website wich was going to be imperative for increasing online conversions. The original site was in a poor state both from a technical SEO and usability persepctive.  

The new website offered us a great opportunity from day one of launch to have it in a great technical and onpage position which we achieved and had an immediate effect.  This was demonstrated by the ecommerce tracking we had setup in Google Analytics and telephone tracking with ResponseTap. 

Part of the strategy was to identify new target audience groups for FGL to appeal to and so we started the outreach process to identify relevant websites that would be interested in content.

FGL saw a 95% uplift in organic website traffic by the end of the initial campaign and a 40% increase in turnover! They keyword rankings improved from 5 first page rankings to 43 with 27 of these in top 3 positions and number 1 rankings for high volume search terms.