Lustre Consulting provide effective environmental consultancy, specialising in contaminated land assessment and geotechnical assessment. With their business continuing to succeed, a rebrand was required to reflect their growth and the service they offer.
New Logo Design
We were briefed to design a new logo that echoed the high quality of precious rocks and their reflective nature. After some research, our in-house design team sketched up some ideas before taking them to the computer.
Lustre noun - “a gentle sheen or soft glow."
The final logo consists of polygon shapes to reflect the uneven texture of a rock, with a radiance of light in the shape of an ‘L’ for ‘Lustre’, as light would hit the surface of a polished mineral.
Bringing the Lustre Rebrand to Life
A new logo is just the beginning; the next step of any rebrand is to create an identity.
Whilst retaining their existing primary colours, we developed a secondary colour palette, a suite of service icons and a set of assets. The rebrand was then rolled out, designing new stationery, flyers, popup exhibition banners and we developed a new responsive website.
Meet the Design Team
At Reflect Digital we have a team of friendly and fun individuals who are passionate about what they do. Want to know more about the people you could be working with? Meet our friendly design experts below.