TSP | Reflect Digital

Based in Tunbridge Wells, Thomson Snell and Passwmore are reknowned for their high quality, prompt and cost effective services in the legal industry. With roots dating back to the 1950s, TSP have been honoured with a Guiness World Record as the oldest law firm in operation. 

The Brief

Reflect Digital were approached by Thomson Snell and Passmore (TSP). TSP were looking for a creative agency who would be able to refresh their website with a modern, responsive look and an agency which could also develop functionality that would propel the website ahead of its competitors. 

The website was built on a difficult to use content management system, preventing staff from easily updating the content on the site. There was also no method of intelligently linking the content that was on the site. 

Calls to action were not prevalent throughout the old site, which meant that although TSP were receiving a good amount of traffic generated through the SEO campaigns that Reflect were running, they were still lacking in enquiries.

Our Solution

Firstly, both parties agreed that the Reflect Digital CMS would be the ideal platform on which to build the website. The easy-to-use interface which facilitated regular content updates, immediately provided fantastic benefits for the team at TSP, not to mention also meeting all best practices encouraged by Google for SEO.

The CTAs in the new TSP site were designed to appeal to users at different points in the buying cycle and within their journey throughout the site. This journey is also made as cohesive as possible through joined up content, leading users on the ideal journey.

Bespoke Jargon Buster 

Instead of providing the standard separate glossary page we built in a Jargon Buster. This is a fantastic tool that was developed with user experience in mind. It allows users to hover over a word to be presented with a pop up box containing its meaning, therefore streamlining the user journey and preventing them from needing to navigate away from the content they were interested in.

Ranked Position Results

  • 86 position 1 rankings

  • 45 positions 2 and 3 rankings

  • 183 first page rankings

Also, following the site launch in October 2015, our tracking indicated an increased year on year enquiry rate of 122% between the months of November to December of the same year.  

Design Work

We have produced various print and digital assets including exhibition displays and infographics.

Work with us and see how we can improve your digital reflection!

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Trusted digital agency

UK Search Awards - SEO Winner
Wirehive Best Use of Search 2018
Drum Search Awards SEO finalist 2018
UK Search Awards 2018 SEO Award

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