A bespoke solution for a brand new marketplace concept | Mums Bake Cakes by Reflect Digital Contact

A bespoke solution for a brand new marketplace concept

Launched in April 2016 – Mums Bake Cakes is a brand new concept business. From conception of the idea it took just 4 months to launch the very user friendly website. The website is already becoming the ‘Just Eat’ of the cake world.

The website has been recognised as a market leading website and was nominated for Ecommerce Website of the Year at the Wirehive 100 Awards.

The Brief

Technically the website required a huge amount of planning and was a big ask in a limited timescale. Usability was integral from the outset and the website needed to cater for 3 specific user types; end users buying cakes, bakers settig up their own online shops and MBC administrators.

The main objectives were as follows:

  • — To create a seamless experience for users purchasing cakes from the website

  • — To create an administration area that is easy to use on the go for bakers

  • — To create a system that is allows the bakers to have full control but ensures MBC are able to monitor

  • — To create a detailed reporting system

Our Solution

From conception of the idea it took just 4 months to launch the very user friendly website. The chosen platform was Scoop - our own Content Management System which was customized to this very bespoke ecommerce requirement.

Bespoke Features

  • MBC have key admin features; the control to approve, suspend and reject bakers' shops, ensuring at all times they meet the standards required. MBC can also ‘impersonate’ bakers, to log in as the baker, giving MBC a unique approach to management and error diagnosis/ user error. There are also a number of automated emails set up for tracking their application and ensuring a smooth sign up process.

  • The bakers admin area had to be as simple as possible for the day to day management of this online business. This includes calendar functionality so that they are able to manage their own delivery times/holidays.

  • Ability to update their own delivery radius and content manage all products they wish to offer.

Easy to use

The site is responsive across all device types with simple navigation, making it easy for users to find what they are looking for. PayPal and SagePay payment gateways are integrated on the site, the user is taken to their servers to complete payment ensuring PCI compliance. Customer Reviews and Feedback scores are also requested on completion of orders to ensure quality is delivered.

Technical SEO Standards & Security

Search Engine Optimisation is a the heart of all websites we develop at Reflect Digital, the Mums Bake Cakes project was developed on Scoop CMS which makes managing all SEO basics quick and simple. Technical aspects have been given great thought such as site speed, a Pingdom Test shows page load of 1.13 seconds, faster than 88% of tested websites and has a Page Speed Insights score of 92/100. Penetration tests have also been completed, ensuring the website is secure for the users and not vulnerable.


Work with us and see how we can improve your digital reflection!

Enquire Now